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FC Bayern Munich’s away kit for the 2023/24 season celebrates its fans around the world, united by the club’s “Mia San Mia” motto. The black kit from partner adidas features a world map-inspired graphic with pink and green diamonds representing the German record champions’ fan clubs around the globe.
Andreas Jung, FC Bayern board member, said, “With this jersey, we together with our partner adidas want to express that the ‘Mia San Mia’ of our club has spread from Munich and Bayern to fans around the globe. FC Bayern brings together people who are passionate about this club, its football and its values – no matter where they live.”
Lisa Datz, senior product manager at adidas Football, said, “With this bold new kit, we want to reflect the meaning of ‘Mia san Mia’ – a global mindset that transcends borders and football. It brings together FC Bayern fans around the world and features a fresh design in an eye-catching colour palette that fans have never seen before. We can’t wait to see it on the pitch and on fans cheering for the team around the world.”
The striking colours of the jersey reflect the skylines of fan metropolises such as New York, Shanghai and Bangkok, as well as the cityscapes of Tokyo and Singapore at night – both places FC Bayern are visiting on this year’s Audi Summer Tour. The “Mia San Mia” lettering can be found on the back of the neck, symbolising the team’s irrepressible ambition, firm belief in themselves and characteristic will to win: A mentality that was born in the city of Munich, but is also lived by the club’s worldwide fan base. The colours are picked up once again in the new back printing.
The away kit will be worn by the men’s professional team for the first time on the pitch for the match against Kawasaki Frontale on July 29 in Tokyo. The FC Bayern Munich women’s team will also be wearing this kit in future.
