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New Balance has today launched the new LOSC Lille away kit for the upcoming 2023/24 season.
LOSC’s new away kit arrives in a clean, white colourway with eye-catching electric blue, navy and neo flame accents, showing a connection to the iconic home colours of Les Dogues.
The launch celebrates LOSC Lille’s connection to its fans, with the design representing the rhythm of music when supporters sing its club anthem in the Decathlon Stadium, whilst also taking inspiration from the beating of the heart and symbolising the rollercoaster of emotions during a game.
The club anthem is a rallying call to the team and sung before every game, and the lyrics to this can be seen within the background of the campaign imagery.
Features on the kit include a bar tack crew collar to help reduce wear and tear, along with asymmetric cuffs, short hem and sock branding to offer a unique, fresh design.
New Balance has applied cutting-edge design technology across all 23/24 jerseys to ensure superior performance. NB Dry technology helps wick away moisture, helping keep players fresh and dry throughout the ninety minutes and beyond.
General Manager of New Balance Football, Kenny McCallum said: “LOSC has an incredible, deep connection to its city and fans, and we wanted to celebrate that with the new away kit by putting into action something they are so passionate about.”
