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Global sports company PUMA has launched the 2023/24 Borussia Dortmund Cup kit, inspired by a city that blends tradition and innovation. The stylish new kit was officially unveiled in Las Vegas during BVB’s pre-season tour of the United States.
Dortmund, once known as the city of steel, has evolved into a symbol of enduring strength and resilience. The 2023/24 Cup kit pays homage to this legacy while embracing the future. Its striking retro-futuristic design, featuring an eye-catching all-over print in the iconic Black and Yellow colors, reflects the spirit of the next-generation Borussen.
“Every year, we eagerly anticipate crafting a Cup kit for the BVB team, and this year is no exception. The concept of a Cup kit is unique, just like the design of this year’s kit”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “We’re proud to 2 have collaborated with BVB on a kit that draws inspiration from the Club’s beloved home city, with the famous Black and Yellow colors and can’t wait to witness it on pitch.”
“We’re especially glad for the opportunity to reveal and launch our new Cup kit during our pre-season US tour,” said Carsten Cramer, Borussia Dortmund Managing Director. “To us this is a sign of appreciation towards our international fan base, and we hope they enjoy this new fantastic kit as much as our players do.”
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
The new BVB Cup kit was revealed for the first time during an exclusive launch event in Las Vegas, where select guests experienced a first look at the kit’s exceptional design, celebrating the fusion of football and fashion. The event also featured stunning BVB branding of The Las Vegas High Roller lighting up the famous Las Vegas’ strip.
The new BVB Cup kit was worn in the preseason game against Manchester United on July 30 at the Allegiant Stadium during BVB’s pre-season tour of the United States.
