On Monday, March 11 morning, Atlético Ottawa unveiled the club’s 2024 alternate kit — known as the ‘Soccer Culture’ kit.
The kit features design elements inspired by Ottawa Tourism’s radiant O family symbols, with each colour having a different meaning including Outdoor Blue, Celebration Pink, Honour Coral, Progress Green, Discovery Orange and more. The kit was designed to celebrate those who play a key role in the creation and augmentation of the city’s soccer culture and community.
“I think we can all be very proud of this jersey,” said Michael Crockatt, President & CEO, Ottawa Tourism, in a press release. “Grassroots sports activity is where we see the community really come together and we start to see the next generation of heroes being developed. We are so proud of the athletes who go out and represent Ottawa in the world, but seeing where they start, and their development in the community is so special. An engaged community member is so special and so valuable to our community. They represent the spirit, culture and community of Ottawa and are someone we can be so proud of.”