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AS Roma have announced that it is teaming up with JD. The leading global sports fashion retailer will become the club’s Official Retail Partner from July 1, 2024.
The multi-year agreement will enable JD to boost its presence across the Italian football landscape while expanding the retail network for some AS Roma official clothing across JD’s growing European retail estate.
The JD partnership creates an important growth opportunity for AS Roma to amplify its brand through one of the leading global retailers in athleisure.
Founded in 1981, JD quickly established itself as a key player in the global sports fashion market. Characterized by quality, innovation, confidence and style, the company aims to become the world’s leading sports and urban lifestyle powerhouse. The brand, which was founded in the UK, has since seen incredible growth across Europe, with further new stores set to open across Italy throughout 2024.
AS Roma’s partnership with JD was launched on February 27 during an exclusive event at La Lanterna, attended by the Giallorossi players Cristante, Svilar, Bove and Baldanzi. The guestlist for the event, which was hosted by journalist Ana Quiles, included stakeholders, influencers, and sports and fashion personalities.
Talented artist and influencer Valerio Mazzei was also in attendance, where he performed a number of popular tracks exclusively for guests.
“We are proud to welcome JD – a global leader in its industry – as our newest Centurion partner,” commented AS Roma Chief Commercial and Brand Officer Michael Wandell. “With JD, overnight we dramatically expand our international retail channels creating compelling new touchpoints with millions of young Giallorossi millennials and Gen Z fans globally.”
“AS Roma is an historic club and a brilliant addition to our growing European Football portfolio,” added JD Global Managing Director Michael Armstrong. “Our partnership will allow JD a greater connection with fans in Rome and Italy as well as across Europe.”
