Saturday , April 20 2024

Business of Football

arunfoot: Candid Football Conversations #188 Germany’s DFB switch from adidas to NIKE!

Candid Football Conversations returns with me, Arunava Chaudhuri, discussing the decision of the Germany Football Association (DFB) to switch their kitting partner from adidas to NIKE. Candid Football Conversations is a collaboration between arunfoot and SportsKhabri.

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Y-3 & Real Madrid present their collaborative Matchwear collection!

Having launched a collaborative travel collection earlier this year, two titans, on and off the pitch, come together once again as Y-3 and Real Madrid present their collaborative Matchwear collection. In a fusion of elegance and tradition, Y-3 and Real Madrid’s new premium range brings together fashion and the pinnacle …

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Husqvarna remains gold partner of 1.FC Heidenheim!

At the beginning of the current Bundesliga season, Husqvarna Deutschland GmbH extended its sponsorship contract for another two years until 2025. In addition, the Gold Sponsor will continue to be the main partner for the FCH project “We for our region”. Patrick Ressemann, Manager Country Marketing Germany, commented on the …

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Manchester City launch digital PUMA FtblNrgy kit!

Available in EA Sports FC 24 for a limited time only, take your in-game experience to the next level and claim the latest kit in the Manchester City collection. Inspired by the PUMA FtblNrgy collection, showcase your in-game skills through a burst of bold colours and authentic Manchester City style. …

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Manchester United announce global partnership with Malaysia Airlines!

Manchester United and Malaysia Airlines have announced a multi-year partnership which will see the award-winning airline become the club’s official commercial airline. As an established and respected name in global aviation, Malaysia Airlines prides itself on representing Malaysia and providing best-in-class customised experiences for its passengers, reflecting the Malaysian culture …

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Nike to be DFB’s new Germany kit supplier from 2027!

The German Football Association (DFB) will enter a kit partnership with Nike Inc from 2027 until 2034. Nike will supply kit for all of Germany’s national teams and will support German football in its entirety. DFB president Bernd Neuendorf said: “We’re looking forward to working together with Nike and we’re …

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Inter Milan & GruppoGattinoni consolidate partnership!

GruppoGattinoni has consolidated its partnership of over ten years with FC Internazionale Milano after being reconfirmed as the Club’s Official Supplier for the next two seasons, the current one and the 2024/25 campaign. It representsan important renewal for Gruppo Gattinoni, which, in addition to being the Nerazzurri’s Official Supplier, has …

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Castore agrees UMBRO Pro Team Sports Licence!

Castore are thrilled to announce that they have completed a deal with UMBRO licensee, GL Dameck to sign an exclusive UMBRO Professional Team Sports sub-license. This sub-licence allows us to market the UMBRO brand in the UK, Germany, Austria, Switzerland, Belgium, Netherlands, and Denmark. Following a $‌145.00 million investment round …

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