FC Bayern München AG chairman and CEO Karl-Heinz Rummenigge, “As we are unfortunately unable to go on the Audi Summer Tour this year as planned, and as normal for so many years, we have now created this global digital initiative together with our partner Audi, to maintain and nurture the worldwide bond of the FC Bayern family, particularly during this period of the coronavirus pandemic. Our fans across the globe can look forward to exciting content on our platforms.”
FC Bayern München AG board member responsible for internationalisation and strategy Jörg Wacker, “As hard as this pandemic has hit us all, we have over the past few weeks discovered just how strong the connection is between FC Bayern and the fans all over the world. This digital tour will show that we can always be close and remain together even in difficult times.”
AUDI AG board member for sales and marketing Hildegard Wortmann, “Challenging times demand a very special response. No football club has ever before launched such an innovative and unique initiative. We are proud to be a partner, creating fascinating and exclusive experiences for fans around the world.”
The project marks the start of a new global campaign called the “World’s Biggest Sports Family”. With over 290,000 members and more than 4,500 organised fan clubs around the globe, FC Bayern has the biggest club membership in the world, and has always regarded itself as one big family. Over the summer and beyond, the club aims to make this feeling of togetherness stronger than ever.