Borussia Dortmund to start digitalisation offensive with APA!

BVB’s stadium – SIGNAL IDUNA PARK – one of the most beautiful in the world, is approaching its 50th birthday! Ahead of this milestone anniversary in 2024, Borussia Dortmund is getting ready to digitally upgrade its home stadium for the future. Together with their partner APA Brands Events Solutions, BVB are launching a digitalisation offensive with more than 1,200m² of the most cutting-edge, high-quality LED technology.

The north facade will be equipped with three LED video screens. With new digital technology, BVB will also expand the possibilities for the club’s sponsors in the media centre and the mixed zone. In the VIP area West Entrance, six walls have already been fully equipped. The modernisation of the video walls will be visible to every one of the 81,365 spectators in attendance at the stadium.

Thanks to state-of-the-art technology, the guests in the stadium and the partners will benefit from the digitalisation offensive, which will be realised in a completely sustainable and energy-saving manner. With the help of APA, BVB is emerging as the digital pioneer in the Bundesliga; the latest LED perimeter technology was already installed in the upper tier of the stadium in 2018.