As part of this partnership, Caliente.mx will serve as the first sportsbook to be an exclusive sponsor in its category, enabling a direct and differentiated association with the high performance, passion, and excitement that define CONCACAF club football—across both the men’s and women’s competitions.
This collaboration reinforces CONCACAF’s commitment to working with strategic partners that add value to the growth of football in the region, while also maintaining Caliente.mx’s position as one of the leading brands in Mexico’s sports-entertainment ecosystem and in international competitions.
“The CONCACAF Champions Cup and the CONCACAF W Champions Cup represent the highest level of club football in our Confederation. Having a partner like Caliente.mx, which shares a long-term vision and a strong connection with fans, strengthens the identity of our tournaments and allows us to continue elevating the experience for fans, clubs, and audiences across the region,” said Heidi Pellerano, CONCACAF Chief Commercial Officer.
Founded in Mexico, Caliente.mx is the country’s leading sports-entertainment platform and one of the most relevant in the region. The brand has built its growth on innovation, commitment to sport, and a close relationship with fans, consistently backing football as a central pillar of its strategy.
“Joining as the Official Sponsor of the CONCACAF Champions Cup and the CONCACAF W Champions Cup is a major step in our long-term vision. This multi-year partnership is an example of our leadership in football and allows us to connect with fans through the region’s most important club tournaments, always keeping fans at the center of the experience,” said Fernanda Sainz, Chief Commercial Officer of Caliente.mx.
In addition to brand presence, the partnership will be supported by user-focused activations through which fans will be able to access unique experiences on the Caliente.mx platform, such as match tickets, giveaways of official jerseys, and tournament balls—bringing the excitement of football beyond the pitch.
With this agreement, Caliente.mx and CONCACAF strengthen a strategic collaboration focused on the sustainable growth of club football in the region and an ever-closer connection with fans.
The 2026 CONCACAF Champions Cup will be played from February to May and will feature the region’s top clubs, including Mexican powers Club América and reigning champion Cruz Azul, as well as the MLS Cup champion Inter Miami CF, led by Lionel Messi. The tournament, consisting of five direct elimination rounds, will begin with the First Round in February, followed by the Round of 16 in March, the Quarterfinals in April, the Semifinals in April and May, and will culminate in the Final, where the champion will be crowned on Saturday, May 30.
The second edition of the CONCACAF W Champions Cup began in August 2025 with a five-week group stage featuring 10 of the top clubs from Mexico, the United States, Canada, Costa Rica, El Salvador, and Panama. At the conclusion of the group stage, the first- and second-place finishers from each group advanced to the competition’s Finals: Club América Femenil and CF Pachuca Femenil from Group A, and Washington Spirit and NJ/NY Gotham FC from Group B. The centralized Finals, which include both Semifinals, the Third-Place Match, and the Final, will be played at Estadio Hidalgo in Pachuca, Mexico, from May 20–23.