SportsKhabri VIDEO: Sports Merchandising in India ft. Vivek Sethia & Arunava Chaudhuri!

Sports merchandising is a challenge so peculiar in the Indian market that companies, both foreign giants and domestic aspirants, have found it hard to find a formula that could guarantee success.

In today’s edition of the SportsKhabri Podcast, we’re joined by Arunava Chaudhuri and Vivek Sethia to discuss the many issues companies face in the Indian market, and what need to be done to go about resolving them.