With this appointment, TAG Heuer becomes the Official Timekeeper and Official Watch for all the matches organised by the CONMEBOL Copa Libertadores competition, starting January 2018. As part of the partnership, the CONMEBOL professional referees will be equipped with TAG Heuer Connected watches sporting a special referee application to support them in tracking time during the game.
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Group Division said: „Football is the most popular sport in the world. With football, we communicate passion, emotion, team spirit, strategy, victory! Values that are also carried by our brand and more importantly by the people who buy and wear our watches. Today, we are proud to announce this partnership which sees TAG Heuer teaming up with the CONMEBOL Libertadores, the most prestigious club competition in South America!“
Alejandro Dominguez, President of CONMEBOL to add: „TAG Heuer has an established heritage in sports, with both a track record of excellence and an attitude that constantly seeks to conquer new challenges. We are delighted to announce this partnership for the CONMEBOL Libertadores, a club competition that has inspired South America for decades with values like teamwork, self-belief, and a fighting spirit. Moreover, TAG Heuer’s commitment to accuracy, consistency and technical innovation are values that CONMEBOL seeks to promote in refereeing of all its competitions.
Following the announcement, an exciting final between Gremio, two-time CONMEBOL Libertadores champions from Brazil, and Lanús, final debutants from Argentina, resulted in a 2-1 victory of Grêmio who will represent South America at the FIFA Club World Cup UAE 2017. TAG Heuer hosted its ICON challenge in front of the hospitality suite so fans could experience the same #DontCrackUnderPressure moments as their favorite team.