On 16 January 2019, the VBL Club Championship – newly founded by the DFL Deutsche Fußball Liga and EA SPORTS – will kick off as part of the TAG Heuer Virtual Bundesliga (VBL). Twenty-two clubs from the Bundesliga and Bundesliga 2 will compete to be the first ever German club …
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TAG Heuer will remain an official partner and the official timekeeper of Bundesliga and Bundesliga 2. The DFL Deutsche Fußball Liga and the Swiss watch brand have decided to extend the partnership that has been in place since the 2015/16 season. Christian Seifert, CEO of the DFL Deutsche Fußball Liga, …
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Swiss watch maker TAG Heuer has announced an extension of their sponsorship of the French Professional Football League (Ligue de Football Professionnel) by three seasons until 2021. TAG Heuer will staying the Official Timekeeper of the French Ligue 1 and all professional domestic French soccer competitions under the LFP’s jurisdiction. …
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The Asian Football Confederation (AFC) has announced the launch of the AFC Asian Cup UAE 2019 one-year countdown in collaboration with the renowned Swiss watchmaker TAG Heuer, the Official Timekeeper & Official Watch of the AFC’s national competitions, including the AFC Asian Cup in 2019. TAG Heuer has a long …
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Earlier this week in Buenos Aires, Swiss luxury watch brand TAG Heuer announced that it has become the Official Timekeeper and Official Watch of the prestigious CONMEBOL Copa Libertadores, for the upcoming 2018 and 2019 seasons. The announcement took place during the second leg of the 2017 Copa Libertadores‘ final …
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Swiss luxury watch brand TAG Heuer, Official Partner and Official Timekeeper of the Bundesliga and Bundesliga 2, celebrated the Bundesliga Legends Tour 2017 with an exclusive event held at the TAG Heuer pop up store at the Andino Mall of Bogota. It was the occasion for the brand to announce …
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iSportconnect has confirmed three additional guest speakers for their iSportconnect Brand Marketing Masterclass on September 11 in London. Dominic Wolz, Sponsoring Director at TAG Heuer; Danielle Atkins, VP Brand & Creative at Kodak; and Rory Anderson, CEO at 12BET, have been added to a distinguished list of industry thought leaders. …
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Swiss avant garde watchmaker TAG Heuer has become the Official Timekeeper and Official Watch for the Chinese Football Association organised Chinese Super League (CSL) witnessing every excitement of the game, igniting the big green, and passing on the pioneering spirit of #DontCrackUnderPressure to young footballers. This is an unprecedented partnership. …
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The renowned Swiss watch brand TAG Heuer earlier this week announced that they are the new Official Timekeeper of the Japan football league, the J-league, as a top partner. The J-League chairman, Mitsuru Murai said, “We are very excited about this new partnership with TAG Heuer who will become the …
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The Premier League (EPL) announced yesterday that TAG Heuer will become its first Official Timekeeper and Watch partner, in an agreement that covers the three seasons from 2016/17 to 2018/19. The new partnership was announced at simultaneous events held in Hong Kong and London. In Hong Kong, Jean Claude Biver, …
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