Swiss watch maker TAG Heuer has announced an extension of their sponsorship of the French Professional Football League (Ligue de Football Professionnel) by three seasons until 2021.
TAG Heuer will staying the Official Timekeeper of the French Ligue 1 and all professional domestic French soccer competitions under the LFP’s jurisdiction.
The LFP’s deputy chief executive Didier Quillot said, “At a time when the Ligue 1 Conforama is defined as the ‘League of Talents’, the extension of this partnership demonstrates the renewed attractiveness of our championship internationally, and its ability to sustain agreements with major prestigious brands.”
TAG Heuer’s chief executive Jean-Claude Biver added, “It is an environment that offers us many opportunities in terms of visibility. We collaborate with teams, athletes and leagues. This French partnership is particularly close to my heart because it allows us to be visible in a country that is the cradle of luxury.”