Tuesday , August 16 2022

CONCACAF partners with She Wins Mexico & Dale Vuelta to deliver Grassroots Football Development!

The athletes of the region’s eight best women’s national teams have taken Monterrey, Mexico by storm as they compete in the 2022 CONCACAF W Championship from July 4-18. The teams, including the #1 FIFA ranked USA and #6 ranked Canada, are looking to claim victory and the stakes are high. The winner will not only secure the regional title but will also qualify for the FIFA Women’s World Cup Australia & New Zealand 2023TM and the Paris 2024 Olympic Games.

The CONCACAF W Championship was born out of CONCACAF’s commitment to growing the women’s game. That commitment goes beyond the competitions. For many of these incredible players, their dreams of football dominance began on the pitch many years ago, as young girls. Together, along with key partners, CONCACAF is leading several development initiatives aimed at creating access, opportunities, and pathways for growth.

Two of these partners are She Wins Mexico and Dale Vuelta: a non-for-profit and a social enterprise committed to providing a promising future for women and girls through sports in Mexico, the Caribbean and Latin America. Ahead of the CONCACAF W Championship and during the two weeks of the competition, women and girls from the local community will be participating in a series of activities ranging from grassroots coaching to parent workshops, girls’ clinics and youth tournaments.

“CONCACAF is taking a thoughtful, holistic approach to the growth of the game. Although the tournament is the cornerstone of our plans, we recognize the importance of leaving a tangible impact on the local community. When we were introduced to, She Wins Mexico and Dale Vuelta, we knew we had found the perfect partners to help create that legacy” said Heidi Pellerano, CONCACAF Chief Commercial Officer. “The goal is to generate opportunities to play and empower women and girls to follow their dreams both on and off the pitch. It is important for them to know that as women we belong in football too.”

Two groups of beneficiaries will receive essential training and experience via three areas of focus: Coaching Education, Football Clinics and Tournaments. In an effort to bring more women into coaching positions, CONCACAF master trainers will provide training to women who are interested in becoming grassroots coaches. Parents will learn about safeguarding and professional pathways within the sport. Young athletes will be taught interpersonal skills and be able to show off their best plays during professional clinics and tournaments.

“Girls need role models to be able to dream and become what they see, they need safe spaces and accessibility to be part of the game. Growing the game for girls and showing them that we belong is a life changing experience not only for the girls that are being part of our programs, but also for the coaches, that are creating a strong network with other women in football and developing a sense of belonging.” Said Cecilia Vales, Founder and Director of She Wins Mexico

“We were honored when CONCACAF chose us as their community partner ahead of the CONCACAF W Championship. We understand the power and popularity of football to help inspire and create opportunities for women and girls in our communities. Working with CONCACAF has given us an incredible platform that will help us amplify our mission and benefit more girls and young women.” Said Brenda Moller, Director of Dale Vuelta.

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