Arunava about Football A look at football & the world through my eyes!
Related Articles
The ever-expanding stature of the AFC’s National Team competitions and the wide-ranging efforts undertaken to further strengthen the appeal of the AFC’s brand was cast under the microscope at the inaugural AFC Asian Cup™ 2023 Partner Conference which was held on Friday in Doha, Qatar.
Organised in conjunction with the AFC’s Commercial Partners, Football Marketing Asia, the landmark event brought together senior executives from the AFC, representatives from the Confederation’s family of partners, the Local Organising Committee for the AFC Asian Cup 2023 in Qatar as well as special guest speakers, which included Asian and Socceroos legend Tim Cahill.
The insightful sessions drew attention to the powerful platform of the AFC’s National Team Football, whilst also showcasing the strategic activations in the pipeline to engage with passionate fans of Asian football across the globe.
Similarly, the spotlight was also cast on the plans set in motion to set new engagement records ahead of the AFC Asian Cup Qatar 2023™ through the AFC’s multi-language and ever-growing digital platforms as well as the diverse Asian media landscape.
Centred around the three pillars of Engage, Activate and Synergies, the Conference further underscored the AFC’s commitment towards its Commercial Partners to leverage the undeniable opportunities of associating their brands with the AFC’s world-class competitions and one of the most valuable properties in Asian sport – the AFC Asian Cup™.
Setting the tone for the Conference, AFC General Secretary, Datuk Seri Windsor John said: “The AFC’s Competitions have served as a driving force, positioning the Confederation for a period of unprecedented growth and the AFC Asian Cup™ exemplifies the manner in which the AFC strives to strengthen and elevate the stature of our competitions.
“Our ability to harness the undeniable potential of football in Asia relies significantly on the spirit and depth of partnerships with all of you in this room and this AFC Partner Conference has been carefully designed to unleash the limitless opportunities that exists on our great Continent.
“More specifically, as the excitement builds towards the AFC Asian Cup 2023 in Qatar, we are committed towards ensuring that our Commercial partners leverage on the pinnacle stage of football in Asia to enhance their connection with fans and consumers alike.
“As we strive to better align our strategies, we are confident that we will be able to deliver mutually beneficial outcomes for both the AFC and our Commercial partners through the sense of pride that comes with associating your brand with the AFC Asian Cup.”
At the same time, the AFC’s multi-faceted and holistic approach in strengthening its Member Associations through the establishment of technical development best practices, numerous development programmes, and the delivery of top level competitions, as underlined by the Confederation’s Vision and Mission, was also discussed in great detail.
Similarly, the strategic activations in the pipeline to engage with passionate fans of Asian football across the globe was also cast in the spotlight with a specific focus on the plans set in motion to set new engagement records ahead of the AFC Asian Cup 2023 in Qatar through the AFC’s multi-language and ever-growing digital platforms.
