Arunava about Football A look at football & the world through my eyes!
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Nike has long been known for introducing iconic silhouettes, materials, and colours to the football pitch – recognisable to players and fans alike – but there’s an impactful revolution underway on the underside of the boots. “Nike Football has made more advancements in traction over the past two years than in the previous twenty,” proclaims Max Blau, VP Nike Football Footwear. “With rapid prototyping from 3-D printing, hard science, and Finite Element Analysis (FEA), we’ve taken assumptions and guesswork out of the equation,” continues Blau. “The traction patterns we’ve designed are proven to perform.”
