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English Premier League side Watford FC has announced it has reached an agreement with MoPlay to become the club’s new sleeve partner from the beginning of the 2018/19 season.
MoPlay is a revolutionary new mobile betting brand, launched with ambitious plans to upgrade the game. Its new app provides customers with a fast, simple, personal and secure service, aimed at enhancing user experience like never before.
MoPlay boasts a bold, modern design tailored for a new generation of tech savvy sports fans, and is purpose-built to bring them a more entertaining way to play. The MoPlay offering focusses on live in-play experiences for the micro moments that matter most across its product portfolio of sports, casino and games.
The new relationship will see MoPlay’s full logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will sit proudly on the away shirt sleeve.
Not only is this the club’s largest sleeve sponsorship deal to date, but the club are delighted that MoPlay chose Watford as a strategic partner as they launch their exciting new brand to coincide with the start of the season. It is further demonstration of the growing appeal of Watford around the world as we continue to progress both on and off the pitch.
Watford FC will be working closely with MoPlay to develop activation initiatives in a range of markets and we look forward to the benefits this will bring the club over the course of the season ahead.
Importantly, MoPlay is committed to helping reward Watford’s fans for their support, and they will be announcing a number of initiatives that will delight their most ardent supporters.
Spencer Field, Commercial Director of Watford FC, said, “This is an important year for the club, as we strive to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way. We are thrilled to have found a partner, in MoPlay, that matches our ethos by looking to disrupt the betting industry by offering their customers a more engaging and enjoyable experience.”
Juergen Reutter, MoPlay CEO, said, “Securing a shirt sleeve presence in the Premier League, so soon after our launch, is a true statement of intent for the MoPlay brand. We’re delighted to be partnering with Watford, a club on the up, and one we feel a genuine synergy with. Since our first meeting with Watford’s representatives, we’ve been hugely impressed by the club, its authenticity and its ambition. Our objectives are fully aligned in terms of global expansion and offering enhanced experiences for a new generation of fans. Our motto is to #MoveOnUp, and we aim to make that ethos a reality with Watford, on and off the pitch, during the season ahead.”
