Sponsorship

FC Bayern Munich and Emirates airline have signed a long-term contract that will run until the end of the 2031/32 season. The partnership essentially comprises perimeter advertising at the Allianz Arena on all Bundesliga match days, as well as joint activations on both companies’ social and digital channels. Michael Diederich, …

Queens Park Rangers (QPR) Football Club has entered into a pioneering partnership with TokenFi, a global leader in asset tokenization, ahead of the 2025-2026 EFL Championship season. This collaboration represents a first in sports, integrating blockchain technology to enhance fan interaction. Under the terms of the agreement, TokenFi will be …

As an official partner of the Confederation of African Football (CAF), Orange Africa and Middle East (OMEA) reaffirms its commitment to a more inclusive, equitable, and connected African football through its celebration of the TotalEnergies 2025 Women’s Africa Cup of Nations, taking place from July 5 to 26 in Morocco. …

When two brands with a genuine attacking spirit come together, the result is more than simply a sponsorship. It is an active alliance. A promise. A team. Vodafone will be the new main sponsor of eight-time German champions Borussia Dortmund starting from next season – and for at least five …

Yanmar Holdings is proud to announce its official sponsorship of the ASEAN Football Federation’s (AFF) four major national team and club events: the ASEAN Championship™, the ASEAN Club Championship Shopee Cup™, the ASEAN MSIG Serenity Cup™, and the ASEAN U-23 Championship™, collectively branded as the ASEAN United FC. The partnership …

Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand’s sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who …

Molten Corporation, a leading sports equipment manufacturer based in Hiroshima, Japan, and CONCACAF have unveiled the new Molten CONCACAF Gold Vantaggio 5000 match ball, revealed during the official draw for the 2025 CONCACAF Gold Cup, held in Miami, Florida. Set to debut at this summer’s CONCACAF Gold Cup, the ball …

From the 2026-27 season onwards, the official matchball for the Bundesliga and Bundesliga 2 will come from adidas. The cooperation with the global brand, born in Herzogenaurach, Germany, will initially run for four seasons until the conclusion of the 2029-30 season, and will apply to all matches in Germany’s top …

UEFA has announced today that longstanding partner Mastercard has renewed its sponsorship of the UEFA Champions League for the 2024-27 commercial cycle. The agreement also includes sponsorship rights for the UEFA Super Cup in 2024, 2025 and 2026. UEFA and Mastercard celebrated their 30-year partnership at a special ceremony at …

AS Monaco and ComAve announce innovative partnership to strengthen fan engagement. ComAve, the global e-commerce platform, is delighted to announce a new partnership with AS Monaco, one of the most prestigious football clubs in the French Championship with nearly 25 million fans on its social media platforms. This collaboration marks …