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The professional football association of Spain, LaLiga, has confirmed its participation at the World Football Forum 2017.
Samuel Mao, Commercial Head of LaLiga in Greater China, will attend the event and participate in two panel discussions: the New Rules of Engagement and Industry Insight: Sponsorship China.
Like many other major players of the global football industry, LaLiga has been focusing on the Asian market in recent years. It opened its office in Beijing in 2015 with the aim of promoting relations between Spain and China.
It engages in a constructive dialogue with the Chinese Super League (CSL) and the Chinese Football Association (CFA) and has a partnership with Chinese online video provider PPTV.
