Tag Archives: Nike

VIDEO – Nike: Do It the Brazilian Way!

With cameos from national team athletes Philippe Coutinho, Marquinhos, Willian and Thiago Silva, the legendary Ronaldo, up-and-coming players Vinicius Júnior, David Neres, Lucas Paquetá and Paulinho as well as amateur players, the film depicts Brazilian football through its unique balance of talent, commitment and joy. The term “Brasileiragem” (which, in …

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VIDEO – Nike Football: Believe feat. Cristiano Ronaldo in ‘That Bicycle Kick’!

Cristiano Ronaldo sees a lofted ball enter the box. In his head, RonalDO likes it – it looks like the right flight, he has the space… Bicycle kick? But RonalDON’T thinks that is too risky – millions are watching and if they miss, they’ll become a meme. Thankfully, Cristiano is …

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VIDEO – Nike Football: Never Ask – Russia’s Fedor Smolov!

Focused on starring Russian national team forward Fedor Smolov, “Never Ask” champions a Just Do It attitude. After being cut from his academy team and going scoreless for two years of league play, Smolov didn’t give up. Instead, he dug deep to realise his potential — rising from nearly forgotten …

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VIDEO – Nike Football: In Russia the Korobka Never Asks!

This is a story of Russian street football told by the streets of Russia. Korobka is more than a football pitch. It’s a place where you don’t play for trophies, and pride is all that matters. Where players never question their potential, but rather listen to their instinct. It’s a …

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Each 2018 Nike National Team Kit is Made with at Least 12 Recycled Plastic Bottles!

You may know that 75 percent of all Nike shoes and apparel now contain some recycled material. You may also know that Nike has diverted nearly 5 billion plastic bottles from landfills since 2012. But did you know that at least 12 of those bottles form the backbone for every …

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Get Inside Nike’s Dynamic Sport Center in Moscow, the Nike BOX Msk!

Designed by KOSMOS Architects (a virtual architectural office with partners based in Geneva, Moscow and New York City), Nike BOX Msk is a 4,685-square-meter site in Gorky Park that includes an outdoor football court inspired by the traditional Russian korobka. These courtyard cages form the heart of Russian football, where …

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Nike features Expressions of Football!

Designers Virgil Abloh, founder of OFF-WHITE, and Kim Jones, artistic director of Dior Homme, partnered with Nike to approach the beautiful game from two distinct perspectives. For Abloh, football is an opportunity to blend memories of his youth — playing hip-hop tracks on the way to high school soccer matches, …

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Nike takes Malaysia Eschews Metaphor, cuts right to the (clawed) point!

Malaysia’s football team takes its nickname from the national symbol: the tiger, Harimau Malaya. And for 2018, the side will take the field in a new home kit that makes no mystery of its symbolic guide. Designed with a full-body tiger stripe graphic, the shirt is also the first to …

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