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The Asian Football Confederation (AFC) today announced the renewal of its long-standing partnership with HOY media network (HOY), extending its role as the Official Media Partner of the AFC in Hong Kong, China.
The renewed agreement builds on a successful three-year collaboration dating back to the 2023/24 season and will see HOY continue to deliver comprehensive coverage of Asia’s premier football competitions to fans across Hong Kong, China on its free-to-air channels (HOY 76, HOY 77 and HOY 78).
Under the new agreement, HOY has secured the media rights to the AFC Asian Cup Saudi Arabia 2027™, the AFC U20 Asian Cup China 2027™, the AFC Champions League Elite 2026/27™ and the AFC Champions League Two 2026/27™, alongside certain rights to the AFC Women’s Champions League 2026/27™.
By making this content freely accessible, the partnership ensures fans across Hong Kong, China can follow Asia’s biggest football moments, from club competitions to the AFC Asian Cup Saudi Arabia 2027™.
Datuk Seri Windsor John, the AFC General Secretary, said: “Renewing our partnership with HOY ensures that our flagship national team and club competitions remain highly accessible to the vibrant football community in Hong Kong, China. This agreement highlights our shared commitment to expanding the game’s footprint, and we are confident that HOY will continue to deliver the highest standards of broadcasting for our passionate fans in the territory.”
Patrick Li, Chief Sports Officer of i-CABLE Communications Limited, said: “We are delighted to partner with the AFC once again to bring a series of Asia’s grandest international football tournaments to our viewers. Sports have always been a cornerstone of HOY’s programming that we take immense pride in. Moving forward, HOY will leverage its comprehensive media network across multiple platforms—including television, our official website, and mobile application—to broadcast the matches, ensuring fans will not miss a single moment of the thrilling action.”
Patrick Murphy, Chief Executive Officer of Asia Football Group (AFG), said: “HOY has been a trusted partner of the AFC for three seasons, and this renewal reflects the strength of that relationship. In addition to the AFC’s club competitions, we’re especially pleased to see the AFC Asian Cup™ return to HOY following the 2023 edition, bringing Asia’s most coveted national team competition back to fans in Hong Kong, China on a free-to-air platform.”
