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A media workshop co-organised by the Asian Football Confederation (AFC) and the Chinese Football Association (CFA) enlightened professional players in the city of Haikou, China PR on Wednesday, December 20.
Aimed at educating players on the use of social media, the workshop focused on utilising media channels to assist them in being better role models.
AFC Consultant Hou Cong kicked-off the workshop with a session by showcasing examples of leading football players from around the globe, examining their social media accounts and their maintenance on good relations with their fans. Case studies from the English Premier League on fan interaction were looked at as well.
The second session was conducted by CFA Media Consultant Yuan Ye, who spoke on the structure of the Chinese social media and emphasised that professional players should adapt to the framework of new media, before sharing some do’s and don’ts on the distribution of information on social media.
CFA Executive Committee member Wang Dazhao emphasised on the importance of the workshop in the digital age saying, “The reason we organised the media workshop is to help professional football players better understand the digital era which football is now in.”
“From learning about the historical progress of media transformation to gaining insights on the positive and negative impacts of communication technology advancement are the areas covered.”
“Football players should conduct positive communication and football clubs need to carry out active promotional campaigns through media, so as to jointly build and protect the social image of the Chinese football cause.”
The AFC-CFA media workshop will also be made available to all players in the Chinese Super League and China League One in 2018.
