Monday , July 26 2021

AFC launches REI for 2021-2024 National Team football rights in electronics category!

The Asian Football Confederation (AFC), through its exclusive commercial partner Football Marketing Asia (FMA), is inviting brands in the electronics category to express their interest in capitalising on Asia’s flagship National Team football competitions including the 2023 AFC Asian Cup – China, and to support the development of football in China and Asia in the period 2021 to 2024.

FMA launched a Request for Expression of Interest (REI) process in the category in line with the next phase of the new commercial cycle, which comes at an exciting time of growth for Asian football when the competitions continue to engage record audiences on both social media and broadcast channels.

The AFC Asian Cup will return to China in 2023 after almost two decades. The Continent’s most prestigious National Team football tournament will showcase the region’s top football talent competing for ultimate glory in ten brand new stadiums across the country, and is expected to set new records across channels in terms of participation and viewership.

Until then, a series of major National Team football competitions will be played including but not limited to the all-important Final Round of the AFC Asian Qualifiers – Road to Qatar, which will kick off in September 2021 and be the platform for the fiercely contested last qualification spots for the 2022 FIFA World Cup – Qatar.

Adopting a highly customised approach, the partnership with the AFC and its competitions provide valuable experiential online and offline marketing assets, and high-level brand exposure opportunities.

Interested parties may contact FMA directly for the REI document and further details, and enquiries:

Ms. Jing Bai, VP Partnerships:

Mr. Ned Negus, EVP Partnerships & Marketing:

The deadline for submission is June 30, 2021.

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