Tuesday , April 20 2021

AFC Marketing Committee reinforces commitment to strengthen AFC brand!

The passionate support and determination of Asian football was celebrated by the Asian Football Confederation (AFC) Marketing Committee at their second meeting, chaired by Dasho Ugen Tsechup, held online today, November 10.

The Committee chairperson reflected on a challenging year for world football in the face of the current COVID-19 pandemic and acknowledged ‘the AFC had to postpone and cancel several of our competitions as the health and safety of all our stakeholders took priority.’

He added, “We thank our Member Associations and clubs for their support and we can all take great pride with the successful completion of the AFC Champions League in the West and, in a few days, we will resume the tournament for the East region.”

“It has been an incredible task but has once again demonstrated how much football means to everyone in Asia – especially to the players, teams and the millions of fans who continue to be engaged in record numbers.”

“And just as importantly, for this Committee, it was vital to ensure the AFC’s brand and image continued to remain at the forefront for all our stakeholders.”

The Committee had earlier recommended – and subsequently approved by the AFC Executive Committee – the rebranding of the AFC Competitions to AFC Asian Cups to reflect on the growing reputation and standing of the events.

Dasho Ugen Tscechup added, “The coming months will bring about great challenges as the world of football continues to measure the impact caused by the pandemic. So, it is important for us to understand our current strategies as we look to determine the best ways to enhance the brand and appeal of our competitions.”

The support of the Committee in the rebranding will no doubt not only strengthen the image of the tournaments but will also add to their commercial appeal, which will ultimately benefit the Member Associations as well as the AFC.

The proposal to review the AFC club competitions schedule was, following its introduction at yesterday’s AFC Technical Committee meeting, discussed from a marketing and promotion perspective only. The proposal will also be reviewed by the AFC Competition’s Committee before any recommendations are made.

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