Brazilian global pop superstar Anitta will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi on June 10 at Atatürk Olympic Stadium in Istanbul.
Following a record-breaking year that included the release of her fifth studio album ‘Versions Of Me’ and earning a GRAMMY nomination for “Best New Artist”, the award-winning singer will bring her renowned high-energy pop production to millions of fans just moments before the world’s biggest annual sporting event kicks off.
Speaking about the opportunity, Anitta said: “I’m so excited that the news is finally out! I’m delighted to be performing at the UEFA Champions League Final Kick Off Show by Pepsi and I can’t wait to co-headline alongside Burna Boy. We’re going to bring an unmissable show to fans in the stadium and around the world, so make sure to tune in on June 10th – you won’t want to miss this!”
Now in its seventh year, the UEFA Champions League Final Kick Off Show by Pepsi – formerly known as the UEFA Champions League Opening Ceremony – unites music, sport and culture through a show-stopping performance.
“This season’s spectacle promises to be unforgettable, with an exciting line-up of artists set to take the stage ahead of the UEFA Champions League Final in Istanbul. We’re proud of our longstanding partnership with Pepsi, which enables us to bring even more excitement to fans and we are looking forward to sharing this seasons UEFA Champions League Kick Off Show by Pepsi with everyone,” said UEFA marketing director Guy-Laurent Epstein.
For the first time ever, fans have the opportunity of a lifetime to be a part of the performance via the #PepsiKickOffShow challenge which was launched in March. Fans can visit the @PepsiGlobal TikTok channel for more information.
Gustavo Reyna, Pepsi’s senior director of global marketing, said: “Each year, we are proud to work with the biggest and most exciting names in music to provide first-class entertainment moments for fans around the world. This year’s 2023 UEFA Champions League Final Kick Off Show by Pepsi will be co-headlined by global superstars Anitta and Burna Boy – two artists who embody our ‘Thirsty For More’ philosophy, which celebrates people’s thirst for life – and we’re excited to see fans actively being part of this unmissable show via the #PepsiKickOffShow challenge. It’s going to be a truly fantastic spectacle!”
Broadcast in over 200 countries and territories, fans will be able to tune in to watch the performance via their local broadcaster and UEFA.com, as well as on the official UEFA YouTube and UEFA Champions League TikTok channels.