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German Bundesliga side Bayer 04 Leverkusen have announced that the Barmenia Versicherungen insurance company is the new main and shirt sponsor for Bayer 04 for the next four years replacing South Korean electronic giants LG on the front of the club shirt.
Bayer 04 CEO Michael Schade, the Barmenia chairman Andreas Eurich and marketing director Frank Lamsfuß signed a partnership agreement to run until June 30, 2020 that covers close co-operation between the Wuppertal-based insurers and the UEFA Champions League participants from Leverkusen.
“We are very pleased to be working over the long term with Barmenia, a renowned and reliable main sponsor,” declared a happy Michael Schade. “Both Bayer 04 and Barmenia, as one of the leading, independent insurance companies in Germany, stand for integrity, reliability and great ambition in their respective fields. I can hardly imagine a better combination given the company with its headquarters in Wuppertal is based in our catchment area. That fits in perfectly. We are now looking forward to activating this close partnership. Our players will proudly wear the name ‘Barmenia Versicherungen’ on their shirts for the next few years,” promised Schade.
For Barmenia marketing director Frank Lamsfuß the commitment to Bayer 04 is an “expression of our high and particular aspirations. Joining forces with a top German club and Champions League participant demonstrates the clear determination and ambition to assume a leading position not just in our own area of activities. Leverkusen have qualified for European competition seven years in succession including five Champions League campaigns,” said Lamsfuß.
“That only works with expertise, power, stamina and vision. We too, with our workforce of over 3,500 employees, strive to achieve those attributes,” declared Barmenia chairman Andreas Eurich. “That’s why Bayer 04 is an ideal partner for us to set joint, major targets and endeavour to achieve them.”
Rudi Völler believes the partnership with Barmenia “above all provides long-term planning security. A reliable and powerful main sponsor is a basic requirement for an efficient future development in professional football,” added Leverkusen’s Director of Sports. “Positive meetings with the management convinced us Barmenia met all our requirements and they have the absolute desire to achieve a successful future with Bayer 04.”
