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The Asian Football Confederation’s (AFC) It’s My Game campaign, which celebrates the role of women working in Asian football, features Bhutan Football Federation Commercial Manager Sonam Pelden in a starring role.
The video, the latest from the series to be shared via AFC’s social media channels, highlights the work of Ms. Pelden, who serves as an example of the important role played by women in football throughout the Continent.
In the video, filmed at AFC House in Kuala Lumpur, Pelden said, “To break the stereotype, one must stand out. I am not a footballer but I am part of football because I work in it.”
“I am the only girl working alongside six men but I am still doing it because I love my job. It actually makes me feel empowered.”
Pelden’s appearance is the latest installment in a series of features which has been viewed in excess of a quarter of a million times, and featured a diverse range of women trailblazers ranging from Asia’s elite female players to technical and administrative staff, all of whom have defied the odds to reach the top of their profession.
These inspiring women play key roles, not only in their current positions, but in encouraging girls across Asia to see football as a viable career option.
In addition to Ms. Pelden’s achievements, the involvement of women in Bhutanese football is also growing on the pitch, with the women’s national team having participated in the past four editions of the South Asian Football Federation (SAFF) Women’s Championship.
