Friday , August 12 2022

Bold is brave: Southampton FC 2022/23 away kit by Hummel revealed!

You’ve seen how the Southampton Football Club home shirt is bringing a brave new direction to St Mary’s. Now, let’s take a closer look at a design inspired by the Solent and destined to turn heads on the road. This is the Southampton FC 2022/23 away kit.

This season’s away shirt is the club’s boldest yet. Created in partnership with hummel, the bold new teal, aqua and gold away shirt takes inspiration from the docks and the proximity to the Solent.

A design as eye-catching and unpredictable as the swirling south coast seas that inspired it. The kit is matched with teal and aqua shorts and socks. Both are complete with two of hummel’s iconic chevrons in gold, taking inspiration from hummel’s retro kits.

Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club, said: “This season’s away shirt is our boldest yet and it’s a proud reminder of where we come from, taking inspiration from the Solent. Working with hummel on this shirt has really allowed us to push the boundaries of creativity and bravery. We know our fans may be divided on their opinions of the shirt, given the colour choice and standout pattern, but we look forward to seeing it worn by our fans.”

Allan Vad Nielsen, CEO for hummel, said: “We are proud of our partnership with Southampton. This season’s away shirt has given us the chance to work together to really push the boundaries and create the boldest yet. It’s a bold direction to take, but we hope this has resulted in a shirt that will spark conversations amongst fans and inspire them to be brave in wearing it.”

About Press Release

Check Also

Leeds United extend Hisense partnership!

Leeds United have announced the extension of its partnership with Hisense, one of the world’s …