Cadbury & Manchester United extend partnership!

Cadbury, part of the Mondelēz International brand family, is excited to announce the continuation of its partnership with Manchester United.

Since 2020, Cadbury and other Mondelēz International brands such as Oreo, Toblerone, Milka, and belVita, have been working with Manchester United to deliver generosity-focused community initiatives, driven by their shared values and belief that there is a ‘glass and a half in everyone’.

The partnership will expand and bring new opportunities to engage with Manchester United’s global fan base, through the creation of delicious dual-branded snacking products and national campaigns while putting community at the heart of the partnership once more.

As the partnership continues, Cadbury and Manchester United will continue to place generosity at the heart of it and build on some of the charitable initiatives fans have become accustomed to such as ‘Donate Your Words’, which helped to tackle loneliness in the elderly and ‘Give A Doubt’ which addresses self-doubt amongst Britain’s youth.

Additionally, both brands will continue to bring fans from all communities closer to the action. When the 2023/24 season kicks off in August, Cadbury will launch its biggest ever ticket giveaway. Fans will have the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes.

Victoria Timpson, Manchester United CEO of Alliances and Partnerships, said, “We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far.”

“Both Cadbury and Manchester United take pride in supporting local communities. Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns.”

Nick Rogers, Sponsorship Lead, Northern Europe and Mondelēz International, said, “We’re thrilled to extend our partnership with the legendary Manchester United. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans.”

“At Cadbury, we’re dedicated to supporting families and fans, and, as we approach our 200th birthday, our shared ‘glass and a half’ ethos with Manchester United has never been more important.”

“In the last three years, we’ve supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!”

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