Business of Football

Joma launch Sampdoria Genoa 2018/19 season collection!

As the technical sponsor of Italian Serie A side Unione Calcio Sampdoria Genoa, Joma has presented its official collection for the 2018/2019 season. The new collection is comprised of three complete game kits and a goalkeeper models. The collection has been completed with a training and casual wear line. Joma …

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Hip-Hop Meets Football: Team International Deutschrap!

One Team. One Dream. Team International Deutschrap celebrates Germany’s hip-hop scene with a jersey that offers Deutschrappers and their community to represent their belonging. No matter where they come from, they are all united by the German language, using their respective family roots and hometown culture as a source of …

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Macron & Levante UD: A past to honour a future to conquer!

Italian kit maker Macron and Spanish LaLiga side Levante U.D. have presented the new club home shirt for the 2018/19 season. The classic vertical red and blue stripes are complimented by an elegant embossed pinstripe effect on the front of the shirt. Other features of the shirt are the blue …

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VIDEO – UMBRO: #WeDare – the new Werder Bremen home, away & third kits revealed!

UMBRO & Werder Bremen launch their new Home, Away and Third kits for the 2018/19 Bundesliga season with a video inspired by the club’s sense of bravery and daring. The words “Buten un binnen, wagen un winnen! (Away or at home, dare and win!)” are displayed in the town of …

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From gravel to green: New Hannover 96 by JAKO kits honour the football pitch culture!

Under the motto “From gravel to green”, JAKO have presented the Hannover 96 2018/19 season club kits. The jersey collection pays homage to the German Bolzplatz culture and forms a bridge to the application of Hanover as European Capital of Culture 2025, in which the theme of “neighbourhood” plays an …

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PUMA launch their first-ever AC Milan home kit for the 2018/19 season!

Fuelled by the fans, the culture, and passion of AC Milan, PUMA launched the new AC Milan 2018/19 Home kit. The first PUMA kit for AC Milan plays to the Club’s long history and tradition. The unmistakable red and black stripes that represent the fire in the hearts of the …

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Nike keeps Classic Andalusian Look for Sevilla FC for 2018/19 season!

Spanish LaLiga side from Andalusia, Sevilla FC is famous for its striking white home shirts and rich red away jerseys. Fittingly, in 2018-19, the club’s first season with Nike, will see the Andalusians honor this rich history. “This season is our first working with Sevilla FC so we opted to …

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The new RC Lens by Macron shirt: Tradition & homage to the clubs history!

The French Ligue 2 side Racing Club de Lens and Italian kit maker Macron have presented the Home and Away kits for the 2018/19 season. The Home shirt is red with a wide yellow vertical stripe down the front, the shorts are black and two pairs of socks complete the …

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