Business of Football

adidas extends Partnership with UEFA to 2021!

adidas has announced the continuation of its support for the UEFA Champions League through to 2021, as well as the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League. adidas has been the Official Match Ball Supplier since 2001 and is proud to remain a leading sporting partner …

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VIDEO – 2018 FIFA World Cup: Who’d you think will make India proud as the first #KiaOMBC?

For any football fan, especially a kid there is nothing more worthwhile than living their passion in Mecca of football – the FIFA World Cup. Kia Motors India is turning this dream into a reality for passionate Indian kids by taking them to the 2018 FIFA World Cup in Russia …

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FC Barcelona’s 2018/19 Home Kit Unites the City’s 10 Districts!

On Sunday, May 20, Catalan giants FC Barcelona will bid farewell to club legend Andres Iniesta. The Blaugrana will do so in its latest home kit, designed for the 2018/19 season, which is inspired by Camp Nou’s uniting force against the city’s 10 districts: Les Corts, Sants-Montjuïc, Sarrià-Sant Gervasi, La …

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Hankook Tire renews UEFA Europa League partnership!

On the day of the 47th edition of this club competition final on Wednesday, May 16, UEFA announced that Hankook Tire has signed a new three-year agreement to continue as an Official Partner of the UEFA Europa League, taking its sponsorship of the tournament through to the UEFA Europa League …

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Nike honours Slovakia Nation’s Historic Architecture with New Kit Design!

The stylish zig-zag design on the shoulders and sleeves of Slovakia’s 2018 national team collection by Nike aren’t by happenstance. Rather, the pattern honours the nation’s most iconic building — a reverse pyramid celebrated for its dominant features. On the home kit, the geometry is expressed in blue and white, …

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Macron returns to be Technical Sponsors of Millwall FC once more!

After two years apart, Italian kit maker Macron and English Championship Millwall FC are once again partners with a four-year agreement that will see the provision of kit and technical wear for players and staff. Stuart Lock, Millwall’s Head of Commercial & Retail, said: “We are excited to welcome Macron …

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Leicester City & adidas announce multi-year partnership!

Former English Premier League champions Leicester City FC earlier in the week announced its new multi-year partnership with global sportswear giant adidas from Germany. The agreement will see adidas – one of the world’s most famous sporting brands – become the Foxes’ Official Technical Kit Partner from June 1, 2018. …

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