Business of Football

Macron sign historic deal with English Championship side Nottingham Forest!

Kit maker Macron has announced an agreement with English Championship side Nottingham Forest, which will bring the Italian company and the historic English football team together for five years. This agreement represents the club’s largest ever commercial agreement and will see the provision of completely bespoke technical sportswear for the …

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VIDEO – Sportskeeda: Interview with Mohammed Hamdi (Director of UAE’s Al Jazira FC)!

Mohammed Hamdi, director of Al Jazeera Football Club from the United Arab Emirates, shares his thoughts on Indian football to Sportskeeda at the SportEX Asia conference in New Delhi earlier in the week.

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Macron & Clube Brugge launch Belgian Playoff kit with a hint of vintage!

Belgian Jupiler Pro League side Club Brugge KV and Italian kit maker Macron have presented the jersey that will be worn in the league playoffs. The laced up V-Neck lends a touch of vintage to the traditional black and blue jersey of Club Brugge KV. Club Brugge, Club Brugge Koninklijke …

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The FA announces new partnership with beer maker Budweiser!

The Football Association (The FA) of England has announced a new long-term partnership with ‘The King of Beers’, Budweiser. Budweiser will become the Official Beer Partner of the England Senior Men’s team, Wembley Stadium connected by EE, as well as renewing their current The Emirates FA Cup partnership. The new …

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Enterprise Rent-A-Car renews UEFA Europa League Partnership!

Enterprise Rent-A-Car has announced that it has signed a new three-year agreement to continue as an Official Partner of the UEFA Europa League. The sponsorship of one of UEFA’s most prestigious European club football competitions will continue through to the UEFA Europa League Final in 2021. The UEFA Europa League …

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iSportconnect announce four more Speakers for the Beijing Summit!

Today marks one month to go until the iSportconnect Beijing Summit, which is taking place on March 26/27 at the iconic National Aquatic Centre in the Olympic Park. iSportconnect have announced that four additional guest speakers have been added to what is already a stellar list of participants. – Duan …

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Post cereal scores multi-year partnership with Major League Soccer sponsorship!

Post Consumer Brands and Major League Soccer (MLS) are kicking off a multi-year sponsorship program that will allow fans to get closer to the game and help celebrate the sport alongside Post’s portfolio of winning cereals. When MLS starts its 2018 season on March 3, Post will serve as the …

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Germany’s Sami Khedira becomes an ambassador for “Turbo for Talents”!

The youth development programme run by Porsche AG now has a prominent advocate: German national football player and world champion Sami Khedira has been named as the new ambassador of “Turbo for Talents”. The Stuttgart native has already been involved in encouraging young talent for a number of years. In …

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Juventus FC and Hublot renew partnership until 2021!

Italian Serie A champions Juventus FC have renewed their partnership with prestigious Swiss watch maker Hublot at an event on February 21 night at the Allianz Stadium in Torino with David Trezeguet, Miralem Pjanic and Paulo Dybala present. A legendary partnership strengthened and celebrated with a brand new product, gleaming …

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