Business of Football

PepsiCo yesterday, February 6 announced the extension of its partnership with the prestigious UEFA Champions League for a further three years. Six of PepsiCo’s leading global brands will support the competition through the 2021 UEFA Champions League Final, with the Pepsi trademark including Pepsi MAX, Lay’s and Gatorade continuing to …

TCL, a top-three global television manufacturer and leading consumer electronics brand, announced that Neymar Jr., one of the world’s most influential and widely-recognized athletes, has been appointed as the company’s Global Brand Ambassador. The exclusive partnership with Neymar Jr. is TCL’s latest initiative in an extensive programme of premium sports …

Italian kit maker Macron has added a further prestigious name to its ever-growing list of technical with United Soccer League side Phoenix Rising FC, the US-based football club along with its player and co-owner Didier Drogba, for the next three years. Arizona-based Phoenix Rising FC is a relatively young club …

A special highlight awaits the fans of 1.FC Köln (FC Cologne) in 2018: On the occasion of the 70th anniversary of the Bundesliga club, ERIMA launches an exclusive traditional jersey: It is a special reversible jersey that can be worn on both sides. The special jersey for the club anniversary …

iSportconnect has announced two additional guest speakers have been added to the lineup for the Broadcast Masterclass on February 28, 2018. Sebastien Audoux, Head of Sports – Canal OTT (Canal+ Group), and Federico de Mojana, Head of Programming at the Olympic Channel, will take part in the day’s first panel …

The stature and global appeal of the Asian Football Confederation’s (AFC) club competitions was further underlined today with German cleaning equipment manufacturer Kärcher announced as the new official sponsor of both the AFC Champions League and the AFC Cup. Dato’ Windsor John, the AFC General Secretary, said: “Kärcher are a …

iSportconnect has announced two additional guest speakers have been added to the lineup for the iSC Beijing Summit. Rouven Kasper, Managing Director of FC Bayern Munich China, and Yang Yang, IOC Member, will both bring significant expertise to the two-day event’s content programme. Kasper has played a key role in …

iSportconnect, the world’s largest global private network of Sport Business Executives, has announced a new partnership with EVS. As part of the agreement, EVS – a globally recognised technology leader for broadcast production – will become iSportconnect’s official broadcasting technology partner. iSportconnect will work exhaustively with EVS to ensure the …

Italian kit maker Macron has presented the new kits for the Liechtenstein Football Federation team as part of the UEFA Kit Assistance Scheme, with which Europe’s smaller national associations are supported – providing them with kits and equipment. The “Home” jersey is royal blue with white details on the polo …

Bundesliga side Bayer 04 Leverkusen and German kit maker JAKO have agreed to continue their partnership as the club from the Rhineland and the manufacturer of sports equipment from Baden-Württemberg agreed a new deal with the Werkself and JAKO extending the kit supply contract for an additional four years until …