Business of Football

VIDEO: NIVEA MEN & Real Madrid kickoff deal on global scale!

Two champions build one global team: NIVEA MEN, global market leader in men care, and world-famous Spanish LaLiga giants Real Madrid CF, are rolling out their partnership in 70 countries. For the kickoff of their global collaboration, NIVEA MEN showcases the importance of preparation, thus activating men worldwide to unlock …

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VIDEO – Prudent Media: Good Times promise to FC Goa & their Fans!

Kingfisher will now be associated with FC Goa as their ‘principal sponsor.’ The ISL club is thankful to Kingfisher for offering long-term support to their vision, said FC Goa coach Sergio Lobera. “We are happy to announce our partnership with FC Goa as the Goans see our brand as their …

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SAP Becomes Official Sponsoring Partner of Germany’s DFB Academy!

The DFB Academy and SAP SE today announced that SAP has become an official sponsoring partner of the upcoming German national football academy, DFB Academy. The agreement between the market leader for enterprise software and the academy of the German Soccer Association (DFB) has an initial term of three years. …

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NIVEA MEN & Real Madrid kickoff deal on global scale!

Two champions build one global team: NIVEA MEN, global market leader in men care, and world-famous Spanish LaLiga giants Real Madrid CF, are rolling out their partnership in 70 countries. For the kickoff of their global collaboration, NIVEA MEN showcases the importance of preparation, thus activating men worldwide to unlock …

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Apollo Tyres partners with I-League side Minerva Punjab FC!

Days after announcing its sponsorship of Chennai-based club Chennaiyin FC, Apollo Tyres last week shared details of a new agreement with I-League side Minerva Punjab FC signed for five-years under which the tyre maker will act as title sponsor to the Mohali-based club. Commenting on the association, Satish Sharma, president …

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McDowell’s No.1 Soda Renew Partnership with Shillong Lajong FC!

Shillong Lajong FC today announced the extension of their partnership with McDowell’s No. 1 Soda, a Diageo Group India, ahead of the I-League 2017-18 Season. The association between Shillong Lajong FC and McDowell’s No.1 Soda has lasted for more than five years now and everyone at Lajong FC is thrilled …

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Manchester United announce Melitta as club’s first Official Coffee Partner!

English Premier League giants Manchester United and respected coffee specialists Melitta of Germany have announced a multi-year partnership which will see the brand become the Club’s first Official Coffee Partner. Melitta, part of the family owned Melitta Group, will be the club’s exclusive coffee partner in Europe, with the partnership …

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iSportconnect announces Nielsen Sports as Dubai Summit event partner!

iSportconnect has announced that Nielsen Sports would be an official event partner for the upcoming Dubai Summit next week. Sree Varma, founder and CEO of iSportconnect, said, “I am delighted to have Nielsen’s expertise on board for such an important event on iSportconnect’s global calendar.” “I look forward to working …

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iSportconnect will be staging our second-ever Summit in Dubai on November 29!

iSportconnect will be staging our second-ever Summit in Dubai on November 29, which represents a breakthrough opportunity for up to 150 top-tier executives in sport and entertainment to experience and enjoy the unique learning and networking benefits of iSportconnect’s exclusive invitation-only event concept. The event will be held in the …

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Kingfisher Premium to sponsor Bengaluru FC and FC Goa in ISL-4!

The King of Good Times, Kingfisher Premium today announced their association with FC Goa and Bengaluru FC. While FC Goa has been a force to reckon with in the ISL tournament, Bengaluru FC has been a top performer in the I-League and the only Indian club to reach the final …

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