England

Fresh from its N17 homecoming and the opening of a stunning new stadium, 2019 Champions League finalists Tottenham Hotspur head into the new campaign full of optimism and ambition. The club’s new kits are a sophisticated take on its traditional colours, a fitting ode to an iconic identity. “It’s a …

Chelsea Football Club will celebrate London’s fashion history each time its teams play away this season: The new away kit is inspired by the Mod culture that thrived on the King’s Road, a short walk from Stamford Bridge, in the 1960s. The shirt is a crisp white polo jersey with …

iSportconnect, the world’s largest global private network of sports business executives, has announced that its 2019 Brands and Partnership Masterclass, Lausanne Summit and the Annual Regatta will take place in September 2019. The Brands and Partnership Masterclass on September 12 will look at the integration of sport and brands, providing …

UEFA Champions League winners Liverpool FC and MG Motor have extended their existing long-term regional relationship to incorporate global markets. Previously the club’s official automotive partner in China, the renewal sees the car brand’s partnership continue with the Reds, with MG taking up the new designation of official global car …

PUMA launched Manchester City’s new 2019/20 season Third kit ahead of the team’s arrival in Shanghai as they embark on a four match pre-season tour of Asia, encompassing stops in Nainjing, Shanghai, Hong Kong and Yokohama. Following the successful launch of City’s new Home and Away kits earlier this month, …

The third new official kits, produced by Erreà for English League Two side Crawley Town FC’s forthcoming 2019/20, have been launched. Sophistication, attention to detail and innovative research into fabrics are what characterise the innovative and impeccably styled kits. In keeping with tradition, the first shirt is red and is …

English Premier League champions Manchester City and mobile phone brand, TECNO Mobile, announced the renewal of their global multi-year partnership at TECNO 2019 Global Partner Summit in Delhi, India. To mark this announcement, City legend Paul Dickov officially kicked off TECNO Race to Manchester City, a new health and fitness …

Innovation, fantasy and attention to detail all come together in Norwich City FC’s new home strip, created by Erreà for the forthcoming 2019/20 season. Only the colours are traditional, the new shirt has been totally revamped in terms of graphics. The model’s simplicity and its basic lines, with a V-neck …

FIFA has announced today that the FIFA eWorld Cup will return to London later this year, confirming that this season’s pinnacle event will once again take place at The O2 from August 2-4, 2019. Having already played host to last year’s final, which saw Mosaad Aldossary crowned world champion, 32 …