March 2, 2018 marks FIFA’s fourth annual conference on the important topic of equality and inclusion in and through sports. It follows three successful conferences focusing on the role of sports in fostering positive social impact and advocating for a better world. The fourth edition of the FIFA Conference for …
Read More »Fit is the foundation of fast. No matter how innovative a pair of football boots may be, if the fit isn’t right, if the foot slides even 1 mm inside the boot, speed can be compromised. For this reason, fit became the focal point in designing the new Mercurial, leading …
Read More »The Organising Committee for FIFA Competitions, chaired by Aleksander Ceferin, met at the Home of FIFA in Zurich yesterday, February 8 with the main focus falling on the FIFA World Cup kicking off in Russia on June 14. With just a few months to go before the action starts, a …
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The Chinese company Yadea, a market leader in the production of electric-powered motorcycles, bicycles and scooters, was today confirmed as a Regional Supporter of the 2018 FIFA World Cup during a ceremony held in Shanghai. As a Regional Supporter for Asia, Yadea will receive a range of rights, including LED …
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adidas’ Tango Squad F.C. after their trials at FC Bayern welcome Mark, Fatih, Mostafa, Leon, Brice, and Victor to the squad. This season, Tango Squad F.C. will go on the journey of their lives to the ultimate stage. Meeting the best clubs and players in the UEFA Champions League, training …
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TCL, a top-three global television manufacturer and leading consumer electronics brand, announced that Neymar Jr., one of the world’s most influential and widely-recognized athletes, has been appointed as the company’s Global Brand Ambassador. The exclusive partnership with Neymar Jr. is TCL’s latest initiative in an extensive programme of premium sports …
Read More »Icons are made in moments — the bigger and more magical, the better. Without a moment to confirm their greatness, a footballer is just another professional plying a trade, and a boot is just a component affixed to their foot. The truly iconic is cemented when a player and his …
Read More »London hits #NewLevels by PUMA featuring Mario Balotelli, Marko Arnautović, Lisa Freestyle, MHD, Krept & Konan & Charlie Sloth. Music: MHD- AFRO TRAP Part.7 (La Puissance)
Read More »Agility by #NEMEZIZ features Leo Messi in the latest adidas boots as he is #HereToCreate against an opponent against which the world’s best can practice.
Read More »On January 30 night in the heart of London, the PUMA Future Vault played host to a 500-strong crowd of football loving teens, social media icons and industry guests in a highly immersive underground bunker experience, designed for maximum expression at the meeting point of football and culture. The opportunity …
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Arunava about Football A look at football & the world through my eyes!