To further promote the development of youth football, Nicolai Adam, head of international sports partnerships, travelled to Asia in November as part of Eintracht Frankfurt’s internationalisation strategy.
The aim was to work with renowned partners in the Japanese and Chinese markets to help develop professional and sustainable training in all areas of football. With a view to the holistic promotion of youth football, Adam focused on the areas of training content, coaching, football-specific fitness training and business perspectives.
Lectures enable coaches in both countries to thoroughly understand basic tactics and techniques, so that they can later experience and implement these Eintracht-specific philosophies and training methods first-hand on the pitch.
Japan: Knowledge exchange and teaching in Urawa
Eintracht Frankfurt has an international partnership with Urawa Red Diamonds, who play in the Japanese J-League. In this latest exchange of football know-how, the focus was on the implementation of the Eintracht philosophy, the promotion of player responsibility and the use of data to identify individual player characteristics for scouting.
Both clubs are in regular and active contact, with the Bundesliga Japan Tour 2022 certainly a major highlight. With Makoto Hasebe acting as the overarching ambassador between the two long-established clubs, the target market of Japan has proven to be effective for Eintracht.
With regard to the most recent football camps in Japan, Marc Schweinshaupt, from Eintracht’s international relations department, said: “Nicolai Adam’s trip to Japan helped the entire project a great deal, as he was active on the pitch as a coach but also had the opportunity to meet with the deputy mayor of Fujieda City and the president of the Japan Football Association, among others. He also cultivated the relationships he had established with teachers, local authority employees and the owners of our training ground.”
China: Focus on Coaching Clinic and courses
Meanwhile, the Shenzhen Nanshan District School Football Elite Coach Clinic, an important joint project between Eintracht and Nanshan District, was launched in China. At Shenzhen Chaoxiangtaoyuan Football Park, Adam led a group of 60 elite coaches “to promote relevant skills and develop a training and development system for Nanshan District School elite football coaches”, in his own words. He was supported by three Eintracht coaches who are permanently deployed on site. Adam hopes to have “given the participants valuable inspiration for their daily lives and added further perspectives to their views on their work as coaches”.
Zhao Xiaoping, vice chairman of the Education and Science Department of Nanshan District, thanked the Eintracht coaches for their enthusiasm and professionalism and stated his hope that “the course participants were able to learn a lot so that they can incorporate international methods and impart international football know-how to talented young footballers”.