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iSportConnect have revealed their first return to physical events since the coronavirus pandemic, with the announcement of the 2022 Digital & Data Masterclass, taking place in London on Tuesday, March 29, between 9am to 5pm.
Digital & Data is an area which has become a cornerstone of the sports industry with ever-evolving aspects, meaning a constant uptake of knowledge are necessary in order to stay at the forefront of the latest innovations.
The importance of data and utilising it in a manner which is effective to your organisation is critical across every sector, as the digital world has allowed for further analysis and tracking to become available in places they may not have been in prior decades, creating an abundance of knowledge to gain insight on whether your business processes are being successful.
Digital, meanwhile, has opened up a whole new world for sport as we are all aware, but it does not stand still. Technological advancements are changing the digital space on a near-weekly basis so staying up to date is imperative.
Speakers
Scott Cohen – Warner Music – Chief Innovation Officer, Recorded Music
Scott Cohen is Chief Innovation Officer, Recorded Music, Warner Music Group. Scott works closely with Warner’s senior management team to help chart the long-term course of the company at the intersection of music, technology, and culture. A prominent public speaker and lecturer, Scott travels the world evangelizing new business models for the digital age. An outspoken proponent of AR, VR, Blockchain and AI, he is also testing the limits of technology and biology and became a cyborg in 2016 after developing the NorthSense.
In 1997, Scott and Richard Gottehrer founded the first digital distribution company for music, The Orchard, to provide independent artists the ability to sell their music to mainstream audiences. Two decades after its formation, the company was sold to Sony Music and remains the largest distributor of music in the world.
Paula Bobbett – Boots – E-Commerce Director
Paula is an experienced e-commerce professional with over 20 years’ of retail experience across a number of different sectors. In December 2020, Paula joined Boots UK as Director of boots.com, to manage and develop the online and digital capabilities of the leading health and beauty retailer.
Jim Hingston – The Gym Group – Digital Product Director
Jim is an experienced product & digital leader working for the Gym Group where he has led their digital transformation to deliver the Gym Group’s mission of breaking down barriers to fitness for everyone in the UK providing top quality gyms and fitness at affordable prices. Jim has experience across retail, eCommerce and telco sectors where he has built world class products and lead the teams who have delivered them.
What will we be covering during the event?
Driving Digital Innovation in Music
The music industry has been navigating disruption to traditional business models for decades and it feels like we in sport are in many ways walking in their footsteps. How have the challenges they faced evolved, where is the music industry today, what’s next and what can sport learn?
Data Driven Customer Experiences
The business of sport has become adept at collecting data but arguably not so adept at leveraging that data to improve fan experiences. In this panel we explore specific use cases and experiences of leading experts from inside and outside of the sports industry to unearth the secrets to data success.
The Loyalty Debate: Build Versus Retain
Sport faces increased competition for the attention of new generations of fans as well as international fans. How do we find the right formula of engagement with our current fans to optimise loyalty while investing in building relationships with new fans?
The Future of Sports Content Consumption on Social
The role of social media in sport and society in general has evolved since the early days of Facebook. Gen Z have grown up with a plethora of platforms and content formats to choose from. What can we learn from the consumption habits of emerging generations that can help us to understand how we can better leverage social media.
The Evolution of D2C
Sport has talked about going direct to consumer for many years. However, the offerings have evolved little beyond OTT video platforms. How can the industry go beyond the focus on OTT video and enter a true direct to consumer era driven by the needs of fans?
Information
iSportConnect’s Masterclasses are a place to connect, to inspire, to share ideas, to start conversations and open doors through the world’s largest private sports business network.
