GameOn, a next-generation fantasy sports platform partnered with the world’s best sports leagues to launch, operate, and monetize web3 games, today announces a deal with LaLiga North America, the world’s most-followed soccer league on social media.
LaLiga operates two competitions, LaLiga EA SPORTS, Spain’s top-flight competition, composed of 20 clubs including FC Barcelona, Real Madrid, Atlético de Madrid, and Sevilla FC, among others, and LaLiga HYPERMOTION, Spain’s second division competition, which features 22 teams.
LaLiga has a global community of over 200 million fans across 17 platforms in 20 different languages, and boasts a young, diverse and multicultural fanbase. LaLiga’s global audience exceeds 2.8 billion, and the league has 90 media partners in more than 180 territories. In the United States, ESPN is the exclusive broadcaster of LaLiga, with all games on ESPN+ in English and Spanish, reaching more than 25 million ESPN+ subscribers across the territory.
GameOn will launch next-gen fantasy games based on real world LaLiga players and matches. Fans will be immersed in a soccer experience like never before – collecting playable avatars, customizing and equipping gear, and playing in various game modes like Live Fantasy, PvP Battles, and Quests. In all modes, fans will win exclusive prizes like cash, VIP tickets, signed merchandise, and superstar meet-and-greets. LaLiga will promote the games across in-stadium events, watch parties, social media, website, mobile apps, and email. The product will be available in the United States and Canada.
“We can’t wait to deliver next-gen fantasy games to millions of LaLiga fans, bringing them closer to the world’s best clubs and players,” said GameOn CEO Matt Bailey. “We’re focused on major league opportunities that leverage our scalable PLAYN3XT platform and drive highly-profitable revenue growth. LaLiga is our execution in action.”
“Connecting and engaging with LaLiga fans across different platforms and products is always our number one priority and we’re excited to be able to do this with our partners at GameOn,” said LaLiga North America CEO Boris Gartner. “Their innovative approach to fan engagement allows our audience opportunities to interact with LaLiga’s world-favorite clubs and players like never before.”
Once the next several partnerships are announced, GameOn management intends to share new and detailed guidance on revenue projections in late-Q3 or early-Q4. Management expects each partner to exponentially drive GameOn’s investor reach, brand equity, and bottom line.
“The LaLiga announcement signals a new era for GameOn,’ said Bailey. “We will continue to garner meaningful relationships with major leagues and are confident we’ll announce several new partnerships in the coming months.”