Immersive ‘Barca, The Exhibition’ experience to hit Miami in the Summer!

Barça, The Exhibition will be arriving in Miami on July 14, 2023 and will be there through to October 15 at Aventura Mall. FC Barcelona fans will be able to enjoy a trip that combines a series of interactive experiences using the most advanced immersive technologies to get a 100% Barça experience that transmits the same thrill as being at Spotify Camp Nou on match day. This unique journey portrays what it is that makes this club so special, and why Barça is recognized worldwide for being ‘more than a club.

The traveling exhibition first appeared in Tel Aviv in May 2021 and has been a huge success wherever it has been. It is hitting the US after a spell in Mexico, in Monterrey and Guadalajara, where its doors opened last December 16, 2022 and will remain until February 19, 2023.

It is coming to Miami in association with Experience X Inc., a company based in the same city that specializes in such events in the entertainment sector. Miami, famed for its links to so many art forms and for being a major tourist destination, is thus the latest stop for this exhibition that is set to appear all around the world in the future.

“Barça The Exhibition” is an experience designed using the most advanced technologies to appeal to Culers and football fans. Visitors move through nine rooms – and can follow an audioguide featuring a conversation between a grandfather and grandchild – to see the team’s sporting achievements, learn about the style of play, and obtain first-hand experience of the excitement at being pitch-side in the Stadium thanks to a 360º surround setting. They can actively participate in interactive games in the “Play Barça” area and enter “Making History” – the hall of fame – where they can admire the trophies and Ballon d’Ors, as well as items used and signed by different Barça legends. The space was created in collaboration with the Barça Museum. La Masia, the educational centre for the Club’s playing style and values, also has its own space inside this exhibition. The technology there will enable visitors to feel part of the institution’s history, while other rooms will show and explain the playing style for which Barça is known worldwide.

Lastly, a futuristic space will show the Club’s current R+D initiatives, which include Barça Innovation Hub (BIHUB), a sporting innovation laboratory and knowledge platform aimed at improving sportspeople’s performance, and creating products and service that benefit society in general as well as the Club.

The exhibition also features an official Barça store, with a wide range of different branded Barça products on sale, including the exclusive collections.

Tickets have been on sale for the expo at Aventura Mall, Miami, since December 16 in preparation for the grand opening on July 14, 2023.

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