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iSportConnect, the world’s largest private sport business network, are incredibly excited to be able to reveal data and sports marketing company InCrowd as the latest organisation to join their roster of consultancy clients.
At InCrowd’s core is their Customer Data and Experience Platform (CDXP) which powers a suite of digital and data tools that enable sports organisations, venues and media to capture, maintain and monetise audience attention through interactive and personalised fan experiences, growing databases and driving significant ROI for the organisation and commercial partners.
With supporting professional content, data and strategic consultancy services, InCrowd are uniquely positioned in the industry to provide a full, yet flexible, end-to-end solution to lead digital transformations.
InCrowd works with UEFA, FIFA, EFL, Sky Sports, Premiership Rugby, URC, Rugby Football League, Formula 1, ECB, ICC, Indian Premier League and multiple clubs across the Premier League and Championship, helping them deeply connect with their fans converting fan interaction into ROI & advocacy.
“There is a significant value gap between how sport is delivering content and how fans are consuming content and also between how brands are buying campaigns and how sport is packaging its sponsorships and partnerships. This means that the most effective way to drive value for organisations is to transform how they engage and communicate with their audience, utilising fan data to create personalised content and digital experiences across high-quality fan facing platforms.” said InCrowd CEO, Aidan Cooney. “We are excited to work with iSportConnect in cultivating relationships with organisations that share our vision and that continue to be bold in their digital and data transformation journeys.”
“I’ve known many of the InCrowd team for a few years and have watched their business develop and grow as they have created their own proprietary offering. It’s a team of really smart and impressive people. As we all know, if you’re not using data to take your business forward in 2021 then you are being left behind,” said iSportConnect Chief Strategy Officer Sandy Case.
“Personalisation and understanding your fan has become incredibly vital to getting the most out of these relationships. InCrowd can provide valuable knowledge and expertise to help improve your business and we are looking forward to getting to work alongside them and helping them grow.”
