Saturday , May 8 2021

iSportConnect’s Digital & Data eMasterclass: LaLiga, Minnesota Vikings & AELTC confirmed as speakers!

For iSportConnect’s second eMasterclass of the year, taking place next month, they are going to be looking at the world of Digital & Data with some key industry figures.

iSportConnect are therefore very pleased to be able to announce the three more names who will be joining them live on the day: Alfredo Bermejo, Digital Strategy Director – LaLiga, Scott Kegley, Executive Director, Digital Media & Innovation – Minnesota Vikings and Alexandra Willis Head of Communications, Content & Digital –AELTC.

The already confirmed speakers include Marissa Pace, Chief Marketing Officer at World Rugby, Gorka Llort, Director of Digital and Strategy for Dorna Sports, and Finn Bradshaw, Head of Digital at the ICC.

The event will be taking place on Thursday, May 20 between 2-5pm BST.

Alfredo Bermejo

Born in Madrid, Alfredo is an executive with more 10+ years of experience in the Sports Industry, always working in international companies. Alfredo joined LaLiga as Digital Strategy Director in 2017 after spending 3 years leading Facebook Media Partnerships Team in Spain and Portugal, where he worked closely with the main sports and news publishers in both regions to help them achieve their business objectives and build broader audiences. Before that he spent seven years as Head of International Clients within the Sponsorship Team of Real Madrid.

Scott Kegley

Scott is in his seventh season with the Minnesota Vikings and 16 th in the NFL. As the Executive Director, Digital Media & Innovation, Scott oversees all aspects of digital media, social media, mobile strategy, online editorial content and international growth & engagement. Under Scott’s leadership, the team has created several innovative digital campaigns, winning three Shorty awards, two CLIO awards, one Webby award and an Emmy.

Prior to joining the Vikings, Scott spent nine seasons with the San Francisco 49ers as the head of their social and digital teams. Scott was named to Leaders Under 40 Class of 2017. He lives in Minneapolis with his wife Lauren and their two French bulldogs, Cosette and Hugo. He’s originally from Sacramento, California and graduated from the University of Southern California.

Alexandra Willis

She is an award-winning content, digital, communications and marketing strategist currently employed as the Head of Communications, Content and Digital at the All England Club and The Championships, Wimbledon. She is a creative storyteller and strategic thinker with journalism background and a vision for multi-platform content creation and industry and business innovation. She is an approachable change leader educated at Oxford University and Harvard Business School.

In 2021, iSportConnect’s digital events are taking the same format as their usual physical events, with these four key points for our community:

  • Chatham House Rule, allowing discussions to remain confidential
  • Invitation-onlyfor top-level executives at brands, right holders, media owners, and members of the iSportConnect Community
  • Capacity capped at 300 delegates allowing intimate access to key decision-makers in the sports industry
  • Networking break out sessions to create a relaxed environment for everyone in the room to connect & exchange ideas.

About Arunava Chaudhuri

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