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Kaizen becomes new East Bengal Club kit partner!

Kolkata giants East Bengal Club have announced that Punjab-based sports kids manufacturer will be their new technical partner for the 2019/20 season.

In an official statement the club said, “We are pleased to announce our association with Sarve Parkash & Co, popularly known as Kaizen, as our official Kit and Equipment Sponsor. The deal signed for a period of 1 year, is effective from 1st June, 2019 and will last till 31st May, 2020.”

“This 100 year old internationally acclaimed sports goods company, will cater to all Quess East Bengal FC’s football teams. This association is understood to be one of the most lucrative ones in Indian Football history,” the release ended by saying.

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