Monday , December 5 2022

LaLiga arrives in London through its UK community partner Bloomsbury Football!

LaLiga and its UK community partner Bloomsbury Football officially kicked off the first full edition of LaLiga x Bloomsbury Football League on Saturday, November 12 with more than 60 players in attendance for the first matchday at Acland Burghley School in The London Borough of Camden.

From November until June, local players aged 10 to 13 will have the opportunity to wear the colours of many of Spain’s most historic and celebrated clubs, competing in a league format each weekend, with assistance from Bloombsury Football and LaLiga’s foundation, Fundación LaLiga, who together are providing financial support for over 70% of all participating players.

The Spanish clubs taking part in the 2022/23 edition of LaLiga x Bloomsbury Football League, each of which has donated equipment to the programme, include seven top-flight LaLiga Santander sides (RCD Espanyol, Sevilla FC, Real Betis, Real Sociedad, Valencia CF, CA Osasuna and RC Celta) alongside a further five from second-tier LaLiga SmartBank (Deportivo Alavés, CD Tenerife, Real Oviedo, SD Eibar and UD Las Palmas).

“We’re thrilled to embark on our most ambitious project yet with LaLiga, operating a full-season competition in North London which provides an unparalleled football experience for young people of all backgrounds. Our partnership with LaLiga and its clubs is part of Bloomsbury Football’s continued mission to tackle barriers to participation and change the game for young people,” said Charlie Hyman, Founder & CEO of Bloomsbury Football.

“LaLiga and its clubs represent much more than world-class sport and entertainment. Through our overseas offices and our foundation, Fundación LaLiga, we seek to make a positive impact in local communities. In Bloomsbury Football, we have found an innovative community partner with whom we seek to contribute to young players’ health and well-being, all while celebrating the joy of Spanish football,” said Keegan Pierce, LaLiga Global Network Delegate in the UK and Ireland.

In May 2022, it was announced that LaLiga had joined forces via a multi-year agreement with Bloomsbury Football in support of the London-based grassroots charity, which uses the power of football to change the game for young people.

Their first collaboration consisted of a month-long tournament at Market Road Football Pitches (London Borough of Islington) in July 2022, which featured players aged 7 to 10 representing a half dozen Spanish clubs in a summer tournament format.

Looking ahead, both organisations are planning a girls’ football tournament in London for Summer 2023, ahead of the Women’s World Cup, alongside other community and educational initiatives.

The latest edition of LaLiga x Bloomsbury Football League is just one of several projects strengthening LaLiga’s ties to the United Kingdom, including the opening of a full-time London office and launching its own 24/7 channel (both in early 2020); as well as inaugurating LaLiga Camps, the league’s first UK-based player development initative, in Sussex in July 2022.

Founded in 2018, Bloomsbury Football offers an elite and accessible football experience for young people aged between 18 months and 18 years old. The organisation’s financial assistance model means that everyone is welcome, regardless of ability to pay or play.

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