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M‎olson Coors Brand Director joins CMOs at iSportconnect Sports Marketing Masterclass!

iSportconnect logoiSportconnect, the world’s largest global private network of sports business executives, is delighted to announce Jim Shearer, Brand Director of Molson Coors, as the latest panellist for the iSportconnect Sports Marketing Masterclass.

The event will be taking place K&L Gates offices in London on Thursday, October 20, 2016 and will begin at 10am BST.

This Masterclass will be held in partnership with Epsilon, a global marketing agency who see what others don’t.
Since joining Molson Coors, Jim has worked across all functions within the Commercial organisation of Molson Coors Brewing Company (UK) and is currently responsible for overseeing the Carling brand – the “jewel in the crown” of the Molson Coors portfolio – as Brand Director.

As Head of Sponsorship, Jim led Carling’s ground-breaking and award-winning sponsorships in music and football such as “The Carling Weekend” and “The Carling Cup”. After leading the On-Trade channel for Customer Marketing, he then headed up a sales channel comprising of some of the UK’s leading leisure retailers such as Mitchells & Butlers, Whitbread and JD Wetherspoon.

Now Jim is accountable for the performance of the Carling brand, tasked with energising the brand in order to maintain and strengthen its position as the Number 1 alcoholic drinks brand in the UK.

Jim joins a number of other CMOs and marketing directors’ as a panellist at the Sports Marketing Masterclass which includes

– Craig Edmondson, Head of Marketing, Premier League

– Mick Desmond, Commercial & Media Director, Wimbledon

– Ali Russell, Chief Marketing Officer, Formula E

– Tim Hunt, Head of Marketing, European Tour & Ryder Cup

– Guy-Laurent Epstein, Marketing Director of UEFA

– Gerhard Fourie, General Manager Global Brand Strategy at Nissan Motors

– Hussain Naqi, SVP, International Development at Jacksonville Jaguars

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