Football is about passion, inclusiveness, ambition. Apart from fame, talent and trophies, what matters is love for the game and for sport. For ourselves and our own wellbeing.
Macron is a great believer in this notion of sport and in the spirit of sacrifice that every great sporting undertaking entails, which is why it decided to embrace the MAN v FAT Football initiative: a UK project aimed at tackling obesity through playing football. Macron will be the official partner of the initiative, supplying the kit for coaches and giving players the chance to purchase kit too from a vast assortment of garments, and more importantly from a dedicated teamwear line that allows every player to find their ideal fit.
MAN v FAT Football, which began in the UK a few years ago, led to the launch of a series of football tournaments dedicated exclusively to overweight men keen to lose weight. The programme is officially endorsed by the Football Association and it offers weekly games with qualified referees, but above all an approach that is tailored to individuals and allows players, with support from their teammates, coach and a nutritionist, to lose weight and improve their fitness and wellbeing while also contributing to their team’s success. The programme includes gym sessions, exclusive recipes and webinars dedicated to obesity matters. Because losing weight amounts to scoring a goal and it also contributes to the team’s success.
The Macron Hero symbolises the company’s belief in working hard without ever giving up in order to overcome obstacles and keep improving, reaching goals and personal achievements. Those who choose to take an active approach and follow their passion, excess weight aside, just like those who do so on MAN v FAT Football fields, embody the spirit of the Macron Hero and the end result shows in their physical and mental wellbeing. Peace of mind for themselves and their loved ones. And scoring a goal, in the end, really becomes the simplest thing ever.