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Major League Soccer have unveiled the “Our Soccer is Calling” brand campaign for the 2024 MLS season. This year’s campaign celebrates the stars, the fans and the communities that makes MLS unique and unlike any other sports league.
“Our Soccer is Calling” features the unrivaled energy of MLS. The anthemic campaign calls on existing fans and supporters while inviting new audiences to the league. It is the league’s rallying cry to be part of MLS’ historic moment and beyond. As the organization comes off the heels of an unprecedented season, this year continues to push the momentum forward as North America becomes the epicenter of the sport leading up to the 2026 FIFA World Cup.
The vibrant imagery of the brand spot is emblematic of the MLS movement, using a clean, bold, expressive, and cinematic approach. Throughout the spot, it showcases MLS stars, supporters, stadium atmospheres and on-field excitement that encapsulate the league’s energy and vibrant spirit. Setting the tone and attitude for the season, the brand spot incorporates the Latin electronic inspired track “Sacudete” by musical talent GOTOPO and Don Elektron.
“This campaign is reflective of who we are and captures the pride and passion of our fans and teams,” said Camilo Durana, Executive VP of Apple Partnership, Properties, & Events, MLS. “‘Our Soccer is Calling’ aims to ignite our communities and invite new fans to join us as we kickoff an extraordinary season.”
Broadcast spots have been produced in English, Spanish, and French. The “Our Soccer is Calling” campaign will run across Apple TV – as the league’s historic ten-year partnership enters its second year with Apple– and on linear partner networks FOX, TSN, and RDS, the league’s digital and social channels and other distribution points
Historically, the “Our Soccer” campaign has shined a light on MLS’ fans and players, along with a host of stars of sports and entertainment who love the league and, in some cases, have become owners of teams. The campaign first debuted in 2018 with a spot featuring Atlanta-based rapper and Atlanta United fan 2 Chainz and a second spot during the 2018 FIFA World Cup featuring singer, songwriter, producer, and LA Galaxy fan Miguel. Over the years, the spots have featured multi-platinum Latin music superstar Prince Royce, and Grammy-nominated DJ and producer TOKiMONSTA. This year, the campaign will commemorate the league’s 29th season.
The 2024 brand campaign has been produced by Cornerstone, MLS’ creative agency of record.
