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PSV Eindhoven and the world’s leading football media platform, OneFootball, have signed a global content distribution partnership. Editorial content published on the official club website www.psv.nl and original club videos will now be distributed to football fans around the world via OneFootball.
Global reach
Reaching more than 100 million fans every month globally, OneFootball is the most popular digital media platform for the new generation of football fans, and also the best rated sports app in the world, based on millions of App Store and Google Play reviews. This innovative content partnership will allow PSV to tap into OneFootball’s vast user base of young and highly engaged ‘mobile-first’ football fans and provide them with original club content wherever they are – frictionless and in real-time. OneFootball is the only app with a fully personalised homestream that gives fans non-stop news of their favourite club, all made possible through a bespoke technical interface, which ensures that all club articles appear automatically and simultaneously on both the club website and the OneFootball platform.
Customised user experience
The club news will appear in the user’s news stream and be earmarked as official club content through the incorporation of the PSV logo. Through a close cooperation between the editorial teams of PSV and OneFootball, breaking news can be sent instantly by push notification to all app users or to segmented user groups – even exclusively to PSV followers. This unique feature not only allows the club to engage with fans in real time, but also ensures a high visibility of targeted news articles at the user’s fingertips.
Original club videos shared via OneFootball Player
PSV will make professionally produced, highly engaging and original video content available via the OneFootball Player to a network of over 110 premium publishers from across the globe to complement their editorial. The videos include archive material, behind-the-scenes, and highlight footage.
‘We can’t wait to get started’
Tom Müller, Senior Director Global Partnerships, OneFootball, said, “It’s a real pleasure to welcome PSV as the first Dutch club to the OneFootball Club Network. PSV fans will be kept up-to-date with all the latest club news at their fingertips – 24/7, no matter where they are in this world. We can’t wait to get started and help the club and its partners to increase their digital reach at scale and explore the many commercial opportunities that this partnership offers.”
