Wednesday , February 21 2024

PUMA taps Palermo FC for new collaboration!

PUMA continues the ongoing celebration of the classic Palermo sneaker, this time connecting with partners Palermo FC for a special-edition makeup.

For this special colorway, the Palermo sneaker appears in pink and black team colors, elevated with clinical finishing like Italian-flag lace tips and the Rosanero’s eagle-shaped club emblem stamped on the heel. Hometown hero and Palermo FC striker Alessandra Impellitteri is the face of the new campaign, captured at the home of Palermo FC, the storied Stadio Renzo Barbera.

The timeless low-top Palermo retains its characteristic tag on the upper and a T-toe construction. Remaining faithful to its original design, the sneaker’s pink upper rests on a gum sole.

The new Palermo x Palermo FC collaboration honours the PUMA Palermo’s heritage and popularity in the terraces of ‘80s football culture.

Impellitteri joins the likes of Jack Grealish and Dua Lipa who laced up the PUMA Palermo for part one and part two of the Forever Palermo campaign earlier this year.

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