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Soccerex have announced a new collaboration with Spain’s LaLiga that will showcase the characteristics, values and business activities of its different member clubs.
The campaign is titled “LaLiga Means Business” and will deliver a series of exclusive video interviews with the men and women driving the growth of Spain’s top flight clubs, providing insight into areas such as their stadia development plans, commercial initiatives and the traits that make each club so special.
The campaign kicks off with an interview with Gema Baqué Izcue, Marketing & Sales Director from SD Eibar where she discusses the club’s unique journey to LaLiga and how the club have managed to acquire 10,000 shareholders from over 50 countries!
Over the coming weeks further videos will be released from clubs such as Atlético Madrid, Club Deportivo Leganés, Málaga CF, Real Betis, Sevilla FC and Valencia CF.
Soccerex have had a long and successful relationship with LaLiga which has seen Spain’s top league choose to promote their international development strategy through a significant presence at all Soccerex events over the past 18 months and having senior league representatives, including President Javier Tebas speaking as part of the different conference programmes.
Commenting on the collaboration, Soccerex Marketing Director, David Wright said: “We are extremely proud to work with the team at LaLiga on this project and to have the support of their member clubs. The LaLiga Means Business videos provide a window into the commercial operations of some of Spain’s top clubs and showcase the personality of the people tasked with delivering them. I hope you enjoy them!”
Topics such as league development, stadia projects and club values which in these videos are all subjects on the agenda for this year’s Soccerex Global Convention.
